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Mariano Serkin
  • BIO

    Mariano Serkin is an Argentinian creative who has been leading the global advertising business during the last decade.
    In 2012, he was chosen by the prestigious international media AD AGE and CREATIVITY as one of the eight most innovative creatives of the global industry.
    His personal objectives are to understand the complexity of the digital transformation journey, to design better strategies, value creation, and to guide effective changes for brands around the world.
    Using this formula, he has generated world-class work for clients such as Procter & Gamble, The Coca-Cola Company, PlayStation, Mondelez, Toyota Europe, AB InBev, and BGH, among others. Mariano earned his ACE in Management, Strategy, Innovation and Technology at the MIT Sloan.

Rodrigo Grau
  • BIO

    An Argentinian creative who has been leading the advertising industry for 20 years. He began his creative career at Leo Burnett, and later worked for agencies such as Ogilvy, Del Campo Saatchi & Saatchi, BBDO and David Sao Paulo. He was Chief Creative Officer at JWT for Latin America. In these agencies, he worked for local, regional and global clients such as Procter, Coca-Cola, Nike, Burger King, Listerine, Pepsi, H2oh!, Doritos, Lays, Sony, Tramontina, Fiat, KitKat and Arcor, among others.
    Rodrigo is currently one of the most awarded creatives of his generation, with 30 Cannes Lions and GP at the Círculo de Creativos Argentinos (Argentinian Creatives Circle), Ojo de Iberoamérica, El Sol and Fiap, among others. He has a special ability to come up with ideas that have an impact on popular culture, which led him to win 2 Great Effies and 1 Martín Fierro, and to create popular hits such as: “Pecsi”, “Te clavo la sombrilla» for Claro, H2oh! “Braids”, and the mythical “Heroes”, “Inmessionante” for Pepsi and “Que vuelvan los lentos” for Doritos.
    During his time at JWT Brazil, the agency won 18 Lions, placing second behind the mythical Almap/BBDO in one of the most competitive creative markets in the world; additionally, he made it possible for JWT Latin America to rank first in the Cannes Network for the first time in history.

Solange Ricoy
  • BIO

    Alexandria group founder, Solange developed a collection of Branding integrated solutions to local and international clients.
    Alexandria is the Branding Consultancy founded in 2007; Pharus, the Strategic Design Agency opened in 2010; Ipikkus, the research truck in 2013.
    In Isla República, Solange manages the Planning team.
    Her key areas of expertise are Positioning, Brand Portfolio & Architecture.
    Solange worked from 1992 to 2006 in Multinational Companies such as Unilever, Kraft & Heineken in the marketing & research teams in countries such as Italy, Spain, Argentina and Brazil.
    She has a degree in Semiotics at Buenos Aires National University (UBA) and a Master in Business & Communication at the Bocconi Universtiy- Milan.

Ariel Serkin
  • BIO

    As a creative, Ariel Serkin is a top role-model for the region. For years, and from Argentina to the rest of the world, he has been directing the creativity of the most prestigious brands: The Coca-Cola Company, AB InBev, P&G, Santander Río, Mondelez, Sony, MTV, Visa and Telecom, among others.
    His most emblematic works include Beldent “Almost Identical” (Mondelez Worldwide Idea of the Year), BGH “Dads in Briefs” (Top 20 Films of the New Century according to The Gunn Report and one of Time Magazine’s Top 10 Films of the Year), Coca-Cola “Big Ahhh”, Head & Shoulders “Hairplay”, and Andes beer “Hagglers” (ranked 6th Best Spot of 2016 in The Gunn Report). As a result of his solid work, Ariel has received awards of all kinds and metals: 36 Cannes Lions, 23 Clio Awards, Gold Pencil in One Show, Andy Awards, Art Directors Club, D&AD, Spikes Grand Prix in 2015, El Sol Grand Prix, Wave Festival Grand Prix, 5 Grand Prix at the Círculo de Creativos Argentinos (CCA), Effie Gold award, London International Awards, New York Festivals, Platinum Pencil and Gold Bullet at ADC Young Guns.


Great Strategy.

Cultural Relevance Creativity.

Isla Buenos Aires

Calle Thames 1778

CP 1414DDJ

Buenos Aires – Argentina

+54 11 4831 2853

S 34 ° 35 ‘ 12.743 »

O 58° 25′ 46.206»

Isla São Paulo

Rua Sílvia Celeste de Campos 607

SP 05462 010

São Paulo – Brasil

+55 11 3081 0091

S 23° 33′ 20.897»

O 46° 42′ 18.319»